Business Policy & Strategic Management

BUSINESS POLICY and STRATEGIC MANAGEMENT Objective: This course in Business Policy and Strategic Management is encircled to assist the understudies with learning the ideas identified with Business Policies and Strategic Management in order to see how an effective Business Policies and Strategies are confined at various degrees of Management for authoritative achievement and smooth working of an association in today’s dynamic condition. I Introduction to Business Policy and Strategic Management: [9%] †Definition, Concept, Objective and Significance The levels at which procedure works †Characteristic of Strategic Management †An Overview: Strategic Management Process †Concept of Strategic Decision Making II Strategy Formulation: [20%] †Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and Objectives †Concepts of Strategic Stretch, Leverage and Fit †Environment Appraisal: Concept and Environmental Sector; PEST Analysis à ¢â‚¬ Organizational Appraisal: Concepts and Capability Factors ; Porter’s Value Chain Model †Framework for creating Strategic Advantage SWOT Analysis as a Tool for evaluating Organizational Capabilities and Environment Opportunities †Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business Level and Functional Level. †Guidelines for Crafting Successful Business Strategies III Strategy Analysis and Choice: [22%] †Corporate Level Strategy Analysis: BCG Matrix and GE 9 cell Matrix, †Business Level Strategy Analysis: Life Cycle Analysis, Porter’s Five Forces of Industry Analysis †Concept of Strategic Decision Making. Emotional Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation: [18 %] †Interrelation Between Strategy Formulation and Implementation †Aspects of Strategy Implementation †An outline of Project, Procedural Implementation, Resource Allocation †Structural Imple mentation: A diagram of: Structural Consideration, Structure for Strategies. †Behavioral Implementation: An outline of: Leadership, Corporate Culture, Corporate Politics and Use of Power, Personal Values and Business Ethics. Useful/Operational Implementation: An outline of: Functional Strategies. V Strategy Evaluation and Control : [13%] †An Overview of Strategic Evaluation and Control †Strategic Control and Operational Control †Techniques for Strategic Evaluation and Control †Role of Organizational Systems in Evaluation †Mc Kinsey’s 7s Framework. VI. Cases in Strategic Management: [18%] †Minimum five cases including the above subjects to be broke down and talked about in the class. Cases to be joined in Question Paper