Business Policy & Strategic Management

BUSINESS POLICY and STRATEGIC MANAGEMENT Objective: This course in Business Policy and Strategic Management is encircled to assist the understudies with learning the ideas identified with Business Policies and Strategic Management in order to see how an effective Business Policies and Strategies are confined at various degrees of Management for authoritative achievement and smooth working of an association in today’s dynamic condition. I Introduction to Business Policy and Strategic Management: [9%] †Definition, Concept, Objective and Significance The levels at which procedure works †Characteristic of Strategic Management †An Overview: Strategic Management Process †Concept of Strategic Decision Making II Strategy Formulation: [20%] †Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and Objectives †Concepts of Strategic Stretch, Leverage and Fit †Environment Appraisal: Concept and Environmental Sector; PEST Analysis à ¢â‚¬ Organizational Appraisal: Concepts and Capability Factors ; Porter’s Value Chain Model †Framework for creating Strategic Advantage SWOT Analysis as a Tool for evaluating Organizational Capabilities and Environment Opportunities †Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business Level and Functional Level. †Guidelines for Crafting Successful Business Strategies III Strategy Analysis and Choice: [22%] †Corporate Level Strategy Analysis: BCG Matrix and GE 9 cell Matrix, †Business Level Strategy Analysis: Life Cycle Analysis, Porter’s Five Forces of Industry Analysis †Concept of Strategic Decision Making. Emotional Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation: [18 %] †Interrelation Between Strategy Formulation and Implementation †Aspects of Strategy Implementation †An outline of Project, Procedural Implementation, Resource Allocation †Structural Imple mentation: A diagram of: Structural Consideration, Structure for Strategies. †Behavioral Implementation: An outline of: Leadership, Corporate Culture, Corporate Politics and Use of Power, Personal Values and Business Ethics. Useful/Operational Implementation: An outline of: Functional Strategies. V Strategy Evaluation and Control : [13%] †An Overview of Strategic Evaluation and Control †Strategic Control and Operational Control †Techniques for Strategic Evaluation and Control †Role of Organizational Systems in Evaluation †Mc Kinsey’s 7s Framework. VI. Cases in Strategic Management: [18%] †Minimum five cases including the above subjects to be broke down and talked about in the class. Cases to be joined in Question Paper

lasswells model of communicat Essay Example

lasswells model of communicat Essay An Evaluation of the 2004 Philippine Election Campaign Using Lasswell;s Model of Communication Comparing the ongoing Philippine political race with the previous ones, one would see the extraordinary reliance on media during the battle of the up-and-comers in the ongoing race. It appears that most competitors truly knew the degree of media;s impact in the result of the elections.Moreover, the aftereffects of the political race further show how much media has an influence in our choices for our country.Harold Lasswell;s correspondence model can be utilized to assess this ongoing occasion and see why a few up-and-comers won and others didn't. Thefirst phase of Lasswell;s model, ;Who;, tries to clarify who is in control.It would be sensible to contend that the individuals who were ;in charge; in the crusade time frame were the individuals who won seats in the government.In connection to George Gerbner;s model, the individuals who were ;in charge; were the individuals who approached the m edia.During the battle time frame, TV crowds were assaulted with political commercials, of which applicants burned through millions for, particularly during prime time.Because of this costly method of battling, we can reason that wealth had an extraordinary impact in the ongoing elections.Money was one method of accessing the media so as to contact individuals of various segments. Their continuous appearances have helped them gain recognition.Gloria Macapagal-Arroyo supposedly burned through P333 million while Fernando Poe Jr. spent 92.1 million.Noli de Castro was said to have burned through P89.6 million while his primary bad habit presidential opponent, Loren Legarda burned through P64.9 million. Another VP competitor, Herminio Aquino pronounced in his announcement of consumptions and commitments an aggregate of P6.58 million, route underneath contrasted with that of the other two different applicants; expense.Among the senatorial wagers, Manuel ;Mar; Roxas, the up-and-comer with the most vote