Young Generations free essay sample

In fact in developed countries  we have too many deaths among youngsters caused by car | | |accidents, and major causes of deaths among adults caused by an unhealthy lifestyle. | |conclusion |To sum up, talking about disasters does not  inspire confidence in  people. The best way to deal with| | |disasters is to inform people about the causes and possibility a disaster might occur to them. | Implementation TV news and broadsheets give too much attention to disasters and wars. This happens mainly because newspapers are eager to sell  as many copies as possible. Beside news readers and TV editors are more interested in topping the audience score to earn money from advertising rather then giving the correct information. If we talk too much about disasters and natural catastrophes people become anxious. In fact peoples minds are not able to discern between near or remote threats and distinguish between real or false risks. As a consequence giving general information about natural catastrophes like hurricanes and floods, which usually happen in tropical areas, or like earthquakes, which generally occur along geologic faults, can generate unjustified fears. We will write a custom essay sample on Young Generations or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page A second point is that governments should concentrate their resources  on educating people about the risksthey face nearer their homes. In fact in developed countries  we have too many deaths among youngsters caused by car accidents, and deaths among adults caused by unhealthy lifestyles. Moreover governments should focus their actions on solving issues that involve youths, like drug addiction and alcohol abuse. The best way to address  these  problems is preventing them from  starting, that is educating the young generations. In my opinion, the best place for educating children about the risks of using drugs are families. Our governments should promote campaign of information over drug addictions that takes flyers and brochures into every house, as the same as our politicians do when they want our vote. To sum up, talking about  disasters does not  inspire confidence in  people. The best way to deal with disasters is to inform people about the causes that generate a disaster and the possibility that one might occur to them.

The Built Environment And Tourism Tourism Essay Essays

The Built Environment And Tourism Tourism Essay Essays The Built Environment And Tourism Tourism Essay Essay The Built Environment And Tourism Tourism Essay Essay Tourism has been one of the economic success narratives of the last 40 old ages. It has grown into a major constituent of the universe economic system and one of the most extremely developed and dynamic industries with an of import part to incomes and employment. Tourism has been quickly turning sector and a wide-sweeping socioeconomic phenomenon with wide economic, societal, cultural and environmental effects. It is likely that touristry will go on to rule the international scene for many old ages to come. ( Sharma, 2011 ) The environment is possibly one of the most important subscribers to the popularity and attraction of a finish. Sceneries, pleasant climes and alone landscape characteristics have an imperative influence in touristry development and the spacial distribution of tourer motions. Apart from environment, the other of import tourer puller is civilization in all its diverseness across continents. Cultural touristry has long existed, but recent demographic, societal, and cultural alterations in the chief beginning states have led to an increasing figure of new niche markets in finish states, including culture-oriented vacations. However, like other signifiers of development, touristry has besides contributed to its portion of jobs, such as societal break, loss of cultural heritage, economic dependance and environmental debasement. ( UNEP, WTO, 2005 ) . Learning about the brunt of touristry has led many tourers to seek more painstaking vacations. These incorporate assorted signifiers of sustainable touristry such as: nature-based touristry , ecotourism and cultural touristry . The major jobs arise because the environment ( at least in the short term ) is a nothing priced public good and as with any zero-priced good, is capable to extra demand and over-utilization. This over-utilization of the natural resources and development of cultural heritage particularly during the peak periods of tourer activity every bit good as frequently sick planned touristry development, have provided a figure of illustrations where touristry is in struggle with the environment ( Coccossis, Parpairis, 1995 ) . Not merely that, a s a consequence of environmental consciousness, a great figure of alternate signifiers of touristry been developed in the last decennary. Sustainable Tourism promotes limited-scale, low-impact, community-based activities. It may be defined as touristry that gives emphasis to the contact and apprehension between the hosts and the tourer, every bit good as the milieus ( Smith A ; Eadington, 1992 ) or as touristry consistent with the natural, societal and community values and that allows a constructive relationship among locals and tourers . ( Wearing A ; Neil, 1999 ) . Sustainable environment requires sustainable design. Architecture and design can continue the memorable and old memorials while it can besides make new and attractive qualities in which people can utilize and bask. Architecture has the endowment of specifying infinites and therefore has a powerful influence on the human behavior and apprehension and this is precisely what is ever taken into history in sustainability, maximising economic benefit and continuing the ecosystem. But what should be the attack to this design to accomplish all ends of sustainable touristry or instead what are the tools and rules of architecture that need to be adopted to encompass sustainable touristry demand to be developed. Thus the inquiry to be answered is: What should be the architectural attack for sustainable touristry? Specifying Sustainable Tourism Sustainable touristry is frequently considered to be a particular sort of touristry that entreaties to a peculiar market niche that is sensitive to environmental and societal impacts. This is a narrow position as sustainable touristry is much more than a discreet or particular signifier of touristry. The term sustainable touristry refers to a primary aim to do all touristry more sustainable. It is a continual procedure of betterment, one which applies every bit to touristry in metropoliss, resorts, rural and coastal countries, hills and protected countries. It should be thought of as a division of touristry, non a type of touristry. Sustainable touristry is based on the three pillars of sustainability ( economic, societal and environmental ) and is merely defined by the World Tourism Organization as: Tourism that takes full history of its current and future economic, societal, and environmental impacts, turn toing the demands of visitants, the industry, the environment and host com munities. ( WTO, 2005 ) , Sustainability is a procedure and non an terminal province. The built environment and Tourism Tourism has an inauspicious consequence on built environment. It could be on architectural facade, alteration of landuse, overburdening of substructure etc. Large scale building of tourer installations and other substructure tends to alter the land usage of an country and besides upset the natural ecological harmoniousness of a finish. Besides touristry brings alterations to the common engineering and sometimes the traditional buildings merely vanish giving manner to modern building which is most of the clip non following and rules of sustainability. Alternatively they create injury to the finish, finally losing the character, being environmentally upseting and non suited to the demands apart from commercial facet. Some of the other impacts of touristry on built environment and architecture of a topographic point are: over-intensive urbanisation, illegal buildings, pollution, negative aesthetic alterations, debasement of quality etc. Need Designation Tourism now accounts for 10 % of the universe s economic activity but at the same clip it has major impacts on the natural and reinforced environments and every bit good as on well being and civilizations of host population. Ecological, societal and economic sustainability are intertwined. Tourism and architecture may be connected to the benefit of the two and finally to the benefit of the people. There has been merely a really small research on the function of architecture and the attack that should be followed when aiming sustainable touristry. Since edifice activities like building of hotels, invitee houses, tourer Centres, commercial centres etc rule the development of touristry at any topographic point, there is a demand to develop an attack and policy on architectural developments as portion of sustainable touristry. This job is of cardinal importance as it has led to the absence of an equal theoretical foundation for understanding the kineticss of alternate touristry and the societal activities it involves and reacting to it consequently. Sustainable design and planning do non endanger the economical benefits that a healthy touristry industry can convey ; on the contrary, they can heighten local distinctive features and do usage of traditional cognition and expertness. Where sustainable methods and stuffs are employed, edifices can be both ecologically and economically profitable, thanks to their lower building and life rhythm costs. This thesis will be a little attempt in the same way. Scope Sustainability does non necessitate a lessened quality of life, but it does necessitate a alteration in mentality and values toward a less consumptive life style. These alterations must encompass overall mutuality, ecological stewardship, societal duty and economic feasibleness. Assorted authorities organic structures, international organisations and conventions have stated the importance of touristry and its sustainability. Many states every bit good wish to or hold already initiated the chase to policies of sustainable touristry . In fact one of the most of import issues in sustainable development of touristry resources is the consideration and enlargement of design and building criterions in order to make an optimal usage of energy, H2O and land resources. The range of the survey will be to understand sustainable touristry and its signifiers maintaining in head the delicate finishs specially, be it in footings of their ecosystem, cultural heritage or economic stableness and province rules that should regulate the architectural design and planning of the touristry substructure maintaining in head sustainability as defined above. To put down the architectural moralss in planning and designing of tourer demands like hotels, invitee houses, activity Centres etc suited to the ecosystem, society and economic system. The survey will concentrate on the delicate finishs since there is more need at that place but the applications will be in general universal. The range of research is in guidelines published by international organic structures maintaining in head Indian finishs. Restrictions The instance surveies where sustainable touristry developments have been implemented will non be accessible physically and the research will hold to depend on secondary beginnings of informations. The primary instance survey will be covering a finish which is delicate ecologically, culturally and economically. It might non be possible to do multiple visits and at the same clip while making the study the deficiency of academic cognition sing the topic amongst hosts could take it adrift. None of the tourer finishs in India has adopted sustainable touristry as a whole. Few resorts, vicinities etc have adopted sustainability within them. Sustainable touristry is a comparatively new term ; the research on it will be limited to informations over the past 3o old ages merely. Since the range has to be limited the research will concentrate peculiarly on function of architecture in sustainable touristry and non other agencies of accomplishing it. When explicating the study questionnaire, the deficiency of cognition about sustainable touristry might take to indirect framing of inquiries. Besides people will hold to be relied upon for being honest which might non be the instance for all. 1.7 Mentions and Bibliography Mentions Khaksar, A. , Tahmouri, A. , Hoseinrazavi, S. , 2001, The Reciprocal Effects Of Architecture And Tourism: The Sustainability Approach, Allameh Tabatabai University, Tehran, Iran Sharma, K. , 2011, Sustainable Tourism Development Through Sustainable Architecture: A Projected Case Study of Cox s Bazaar, Bangladesh. Master s thesis, University of Huddersfield UNEP and WTO, 2005, Making Tourism More sustainable: A usher for policy shapers

Difference between peer reviewed journal article and a research report Essay

Difference between peer reviewed journal article and a research report of an organization - Essay Example However, the academic standards of a peer-reviewed journal are higher and more sophisticated than those of other organizations. â€Å"Generally journals of this nature do not have illustrations and use black print on white paper† (Hensley, 2012) whereas organizational research reports employ the use of other colors also. Writing of peer-reviewed journal articles is more meaningful, self-explanatory, brief, clearer, and free of phrases and idioms whereas organizational reports are less particular about these things. Overall, journal article writing is more formal than other research reports. There are a number of reasons for these differences of standards. Firstly, the viewership of a journal article is much wider and larger than that of a research report of an organization, which imparts the need for writing to be precise and clear. Secondly, the definite layout makes it convenient for peer-reviewers to evaluate a journal article by passing it through the official editorial process (usa-document.com, n.d.), while peer-reviewing may not be required for ordinary research reports of other

Building construction technology Essay Example | Topics and Well Written Essays - 2000 words

Building construction technology - Essay Example 9 1.0 Introduction This report provides the details of the High Street Plaza Shopping Centre construction. It is located in Towoomba, Queensland, Australia. It will cover the start of the construction until its present condition and information includes when the structure was being built and provides a review of the construction methods, material used, and processes undertaken at that period. This is seen a redevelopment project, and viewed as an important milestone. Constructions are seen as part of economic growth; hence, the new structural design does not only include aesthetic enhancement but also integrates a more comprehensive planning in order to maximize the space into a more useful, long-term multipurpose recreation center that will able to cater more consumers or clienteles. The redevelopment project construction had quite started during the gathering of information and data for this report. In fact the basement of the shopping center was already built and some shoring had been completed. Polishing and work detailing during that period has not been collected due to un-availability. The main purpose of the writer of this report for requesting the hard copy of the complete detail of the program of works is to have a basis for the final review of the construction methods, materials and other issues. Lack of document, however, does not affect the report because the writer provides a thorough assessment through direct interview with the people involved in the project development and construction. Regular visit for on-site observation was also conducted in order to collect all relevant and important issues pertaining to the project. This report seeks to give details on the key issues related to building construction. Particularly, this report will be focused on the redevelopment construction of the High Street Plaza Shopping Center. The report will contain the pre-construction concerns and how they were handled, construction methodology – of structur es that are in place as well as some predictions of the structures yet to be built, materials – that had and were planned to be used to the extent known, and construction practices and future projections of the impact on the local community from an individual, governmental and business perspective. The retail shopping center was built in 1974 and has undergone several revamps since 1979 up to 1997. In an effort to upgrade the retail facilities in the area, a total renovation of almost the entire center was started in 2010. The redevelopment project construction which took seven years planning approximately costs 15 million Australian dollars. It is administered by shopping center owner and J.M Kelly Group director Jim Kelly. The new shopping centre will provide local and national retailers with a state-of-the-art facility strategically located to attract customers from varied demographic groups. The retail development is anchored by Cornett’s Supa IGA, BP Service Stati on, Blockbuster and other 22 new retail tenancies. As it has been mentioned, the

Business Plan Essay Example | Topics and Well Written Essays - 4500 words

Business Plan - Essay Example The Meals on Wheels meals shall be ordered one day ahead by parents through the online website which the company shall equip with an e-commerce capability for transaction. The meal choices shall include specialty meals for children of families with particular constraints based on health conditions, religious affiliation, culture and social or moral convictions (e.g. the case of vegetarians).In the future, the company hopes to expand to other geographical areas where it could set up business. It also aims to extend their services to other segments of the population such as high school students, office workers, and the ill or aged individuals who have mobility problems and therefore could not prepare their own meals. Presently, the firm must first establish operations with focus on quality, reliability, and value for money. This business plan lays out the details of the proposed company’s operations, its marketing, operational, financial, and strategic management of the business , in an effort to determine its feasibility or non-feasibility. Table of Contents 1.0Mission Statement 6 1.1Goals 6 1.2Business Vision 6 2.0Core Business Concept 6 2.1Secondary Business Concept 7 2.2Future Business Concept 7 3.0Key Success Factors 7 4.0Key Business Objectives and Associated Strategies 7 5.0SWOT Analysis 9 6.0Marketing Plan 10 6.1Marketing Plan Goal 10 6.2Industry Information 10 6.3Customer Profile 11 6.4Customer Buying Motives 12 6.5Market Size 12 6.6Growth Potential 12 6.7Competition 14 6.8Marketing Strategies 15 6.8.1Product 15 6.8.2Pricing 16 6.8.3Placement 17 6.9Advertising and Promotional Plan 17 6.9.1Promotional Objective 17 6.9.2Promotional Strategy 17 6.9.3Total Promotional Budget 18 7.0Service Plan 18 7.1Service Plan Objectives 18 7.2Current Service Plan 19 7.2.1Identifying customer needs 19 7.2.2Quality control 19 7.2.3Customer feedback loop system 19 7.3Industry Benchmarks 19 7.4Future Service Plan 19 7.5Service Costings and Gross Margins 20 8.0Operational Plan 20 8.1Operational Plan Objective 20 8.2Immediate Operatio nal Plan 20 8.3Future Operational Plan 20 9.0Legal Structure 21 10.0 Business Premises 21 11.0 Insurances 21 12.0 Staffing Arrangements 21 12.1 Projected Cash Flow 22 12.2 Profit and Loss Statement 22 12.3 Balance Sheet 22 13.0 Timelines 23 References 24 Meals on Wheels ® Business Plan 1.0 Mission Statement The proposed enterprise, which shall be called Meals on Wheels ®, aims to provide nutritious, safe, delicious and affordable lunches to elementary and high school students in their schools. 1.1 Goals To accomplish its mission statement, Meals on Wheels ® will seek to achieve the following goals: To deliver safe and nutritious lunches that children will want to eat, at affordable prices To earn a fair and reasonable return on investment for the business To set the standard for food providers specifically for children in terms of safety, nutrition, appeal, and reliability. To provide avenues for gainful employment of individuals, particularly women, who shall work in Meals on Wheels kitchens, and income for accredit suppliers working from the home To serve society by extending assistance to parents in assuring the proper care and health of their children 1.2 Business Vision 2 year vision: Serve lunch to elementary and high school children in at least one major city and nearby suburbs 5 year vision: Extend lunch

Proposal H And M Relationship Marketing Marketing Essay

Proposal H And M Relationship Marketing Marketing Essay Introduction A market entry strategy maps out how to sell, deliver and distribute HMs products in another country such as India. When products and services are exported to another country, the strategy will define ways of obtaining contracts and delivering them in that country. If HM has decided to conquer the international market in India, it is opened to many choices. These options may include the cost, risk and the degree of control that the company will encounter in the country. In entering an international business, it is important that the management of the HM should be able to choose marketing entry strategies and carefully choose the product that the company will market in India. Exporting, is the simplest form of marketing entry strategy which includes direct or indirect method such as using an agent, in the case of direct method and counter trade if the company opted to implement an indirect method. Due to technological advances, direct marketing is staging a comeback, leading to a relationship orientation. Moreover, since HM wants to be known globally, there are many other ways the company can choose from like joint venture or export processing zone. The management of HM may decide to choose the export strategy and include in their operation the specific channels to market their product. Relationship marketing has revolutionized the traditional marketing and has become the biggest paradigmatic shift in marketing practice in recent decades.It has not only changed customers to advocate by replacing customer satisfaction by customer delight but has also increased quality service offers that exceeds expectations. Similarly, it will open new horizons for HM. It will trigger the HM to introduce new products and services. According to Berry and Parasuraman (1991: 25) relationship marketing concerns attracting, developing and retaining customer relationships. Relationship marketing will provide HM with necessary selling approach to cope with various challenges, set by the modern market in India. Relationship marketing transforms single usage to multiple service usage and will strengthen HM by providing them the wherewithal with which they can carry out effective customer services in India. Nowadays, competition in fashion industry and demands of customers are increasing constantly. They demand for global fashion company like HM where there are provisions for an incentive to the customer. So, strong commitment to customer care, attraction and maintenance at all levels are the top priority of HM, while dealing with the customers. Relationship marketing will help HM to overcome these problems and make the sales procedures much simpler. Palmer (2001) enumerated the components of relationship marketing as being: a focus on customer loyalty and retention; long term orientation; tracing identifiable buyers; distinguishing different levels of relationship between the buyer and the seller; high levels of customer dedication; and service quality as being the responsibility of every employee. Relationship marketing will transform indifferent customers into loyal clientele and emphasizes on their retention. Customer retention is the means to delivering long-term profitability in H M. Customer relationships management focuses on customer retention, and customer retention is believed to be more profitable than customer acquisition. Dawkins and Reichheld (1990) found that higher retention rate leads to higher net present value of customers. The longer customers can be retained by HM, the more and more tangible benefits will accrue from a sustained income stream. The end goal of relationship marketing is profit for HM. Saren and Tzokas (2000) raised the usefulness of relationship marketing in creating unique, difficult to imitate knowledge through the processes of interaction and dialogue with the customer. Knowledge about customers can only be enhanced if HM is able to maintain lasting relationships with their customers. The determinants of store choice, customer loyalty, patronage behaviour, customer retention and relationship marketing have been widely studied around the globe. Therefore, a considerable volume of literature exists, especially regarding fashion industry. However, there is still considerable scope for research in this field as the environment of fashion industry is in a constant state of flux and the emergence of new store formats in India has led to dramatic changes in consumer behaviour. New and existing fashion industry tend to provide a completely new experience for their consumers by offering sophisticated customer service, a wide and assorted variety of goods, breakfast ambience, quality imported and branded products. Since, fashion has invading people style of living and HMs the product that has been chosen to go international market. Hence, this research will suggest a marketing entry strategy for HM using Porters Five Forces model (Porter, 1980) and SWOT analysis of other HM companies in other countries. The company is a new entrant to the Indian Market, thus, this paper will provide a marketing entry strategy analysis for the company as it invade the market in India. Competitors Analysis Competitors analysis is very important since HM is a new entrant within the market place. It is essential so that the HM will be able to know their competitors and the possible strategy that they may use to level up such competitors and know the needs of the target market. Thus, this means that HM will enter the India as a beginning industry considering many competitors within the market place. Marketing Entry Analysis Utilizing Marketing Mix Marketing is considered as one of the most important element underpinning successful business creation and because of its complex applications, marketing is defined in a variety of ways (Sheth, Gardner, and Garrett 1988). According to Elliot (1990), the marketing concept was first promulgated in the late 1950s. The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (Elliot, 1990). The marketing mix principles can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment (McCarthy, 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill (Kyle, 2004). 1.1. Product HM AB (originally known as Hennes Mauritz) is a Swedish clothing company, known for retail of low-cost designer clothings. It was established in Và ¤sterà ¥s in Sweden in 1947 by Erling Persson, though at the time it only sold womens clothing and was called Hennes, which means hers in Swedish. Persson acquired the premises and inventory of a Stockholm hunting equipment store named Mauritz Widforss in 1968. Persson expanded into menswear and renamed the store to Hennes Mauritz, later abbreviated to HM (www.hm.com). H M is the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, H M is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the regional, continental and European Market an exclusive clothing designs. The main goal of HM is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company is known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. 1.2. Pricing H M is believed to have advantages when it comes to its pricing tactic. In order to be known into the market place and as a new entrant, the company will provide its target market with an affordable cost while providing them a high quality products and services. The company will be given the customer and client a price that is lesser than its competitors so that the consumer will be enhanced to buy and patronize the H M clothes and cosmetics. 1.3. Placement/Distribution The HMs products will be distributed directly to its clients and consumers in order to be known in the market place. HM products can utilize joint venture strategies with distinguished distributor of apparels, clothes and cosmetics, providing them with great offers, so as to market the product of the H M internationally. In 2003, HM announced its entry into the traditionally exclusive Milan fashion scene. It remains to be seen if HM and other low-end retailers will be able to find a market there. In February 2004, The Gap, another prominent international retailer, sold off all of its German outlets to its competitor, HM. HM launched its first American outlet on March 31, 2000 on New Yorks famous Fifth Avenue. Following the success its stores, additional outlets were opened in the SoHo, Gramercy, and Herald Square areas of Manhattan, followed by outlets in Upstate New York in Syracuse, Utica, and West Nyack. The brand then expanded to other regions of the country, including Chicago and its outlying suburbs. The first two HM stores to appear on the West Coast of the US opened in San Francisco, California on November 19th, 2005. HM opened its first Canadian store in Fairview Mall in Toronto and soon after, its store in Torontos Eaton Centre was opened in March 2004. Following great financial success, HM opened ten other stores within the Greater Toronto Area. Stores were also opened in Montreal in Spring 2006. HM continued its expansion in the Canadian market and doubled the number of stores in 2006. It planned new markets include Barrie, Hamilton, London, Kitchener/Cambridge/Waterloo, St. Catharines and Windsor and Ontario market, Fairview (Pointe Claire) shopping centre, Rockland Centre, the Galeries dAnjou and the Carrefour Laval. (www.hm.com) 1.4. Promotion/Communication HM can use video advertisements, print advertisements and the concept of e-marketing to promote its products. These promotion and communication strategy will tend to meet the consumers form different places everywhere, especially those target markets or the consumers in the working place. Moreover, since the trend in the market place today is the usage of e-marketing, the company will provide a website that any client can access. The use of the Internet is changing technologically advanced marketing overnight while different industries have been trying to use it as part of their marketing strategy. It does not only reconfigured the way different firms do business and the way the consumers buy goods and services but it also become instrumental in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution channel (Donthu and Garcia, 1999). E-marketing is a powerful tool used that can be used by HM. E-marketing is defined as the process of achieving marketing objectives through the use of electronic communications technology (ICT). Smith and Chaffey (2001) have provided a 5Ss learning devices on how the internet can be applied by all business firms for different e-marketing tactics. These 5Ss are useful for HM and are se lling, serve, speak, save and sizzle. E-marketing or online marketing strategy can be used by HM to market its products. Thus, the HM has created its own website (www.hm.com). HM will use the e-marketing strategy is to keep in touch to different internet users and to be able to attract more clients and consumers. HM will use e-marketing to accelerate its business portfolio whether the user of the website is a customer, employee, stockholders, vendors, retailers or end customers. 1.5. Market Segmentation Marketing segmentation is defined as an aggregating process clustering people with similar needs into a market segment (Perreault McCarthy, 2002: 74). According to Ravesteyn (2005), customer segmentation is critical for an effective relationship marketing strategy. HM will provide its target consumers for its product by using market segmentation strategy. The segmentation of the market is a critical aspect of relationship marketing and the segmentation of business customers by HM must be in line with the different levels of relationship offered by the company. They need to make use of relationship marketing and management at segment or market level to identify the target market they intend pursuing (Stewart, 1995). Primarily, the context of the market segmentation for this company will be the Psychographics. Strydom, Cant Jooste (2000) identify the following four types of segmentation: demographic, geographic, psychographic and behavioural segmentation. Psychographics includes soc ial class, lifestyle, and personality variables (Chiagouris and Kahle, 2000). The end result of using these variables is a psychological profile of each market segment. Issues also examined the customers loyalties, habits and self-concept. Social class describes how individuals want their office automation will meet their comfort and satisfaction, what they consider important about their immediate surroundings, their opinions on various issues, and their interests. As lifestyle studies concentrates on what the consumer requires, using these study results as marketing strategies eventually became a marketing concept. The marketing concept is a basic philosophy that maintains that HM should endeavour to satisfy the needs and wants of customers through a coordinated set of activities that also allows the HM to achieve its goals at a profit. The HM must be able to consider its consumer, especially the demands of the consumer so as to let the business have an opportunity of having an expansion of its business portfolio as required by the consumers. The focus of this overview is on the behavioural segmentation process, which refers to the segmentation of buyers or customers into groups on the basis of their knowledge of, attitude towards, use of or response to a product or service of a HM. The behavioural variables identified by Kotler (2000) include: Occasions occasional buyers develop needs, purchase, or use products. Benefits refer to the benefits that buyers seek. User status includes potential users, regular users, non-users, first-time users or ex-users. Usage rate will include light, medium or heavy users. Loyalty status are classified as hard-core loyals, split loyals, shifting loyals and switchers. Buyers-readiness stages where the customers are either aware or unaware of the product or service, informed, interested, have a desire for the product or service and have intent to buy. Attitude enthusiastic, positive, indifferent, negative and hostile. Research Objectives: Relationship marketing will contribute significantly to the development of HM in India. Therefore, it becomes essential to study its applications in a fashion company in India. This study fulfils this need. The study addresses the different pros and cons of relationship marketing in a fashion company in India. Thus, the general purpose of this research investigation is to identify, describe and analyse factors that have an impact on relationship marketing, customer retention and customer acquisition in Indian fashion context. The main objectives of this study are given below, To identify, describe and analyse factors that will have an impact on relationship marketing, customer retention and customer acquisition in a fashion company and at HM in India. To appraise the views of customers of HM in India, how they feel about the companys relationship with them. To gain insight on how HM in India build customer relationship marketing tactics. To understand and determine the mediating role of customer behavior between relationship marketing and customer retention and acquisition. To indentify the market entry strategies for HM in India. Research Questions: What is the relationship marketing tactics practiced by the HM in India? What is the market entry strategy practiced by the HM in India? Deliverables: As it has been described in the objectives of the research project that the main purpose of this study is to examine the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. The final product of this research project will be a report, containing the HMs relationship strategy and market entry strategy in India, what are their advantages and disadvantages. The report will contain the perceptions of employee and customers. Finally, the report will highlight some relationship marketing problems of HM and a fashion company and suggest some guidelines to remove these problems and improve its customers base in India. Research Methodology: Interested customer and would be customers of HM in India will be approached to collect the data. There are two kinds of data. Primary data Secondary data Primary data includes the information about relationship marketing and market entry strategy available from customers of HM in India. This also includes responses by the different employee of HM on the shop-floor. Secondary data will tell about the impact of relationship marketing in the retailers and the data has been available in their system. To collect the data, retailers employees, posted at different positions, will be contacted. Similarly, to assess the changes in retail services, caused by the relationship marketing, customers views will also be found out. The tools to collect this data will be the surveys. For this, employees and customers will be interviewed, where as to know the views of customers, different questionnaires will be prepared to ask them different questions. To analyze the collected data, different statistical techniques will be used. Qualitative research can be referred to as the opposite of quantitative research method. Any research method has its advantages and it disadvantages. Qualitative research is a study done that produces its results and findings that do not result from statistical means or other method of quantification. This method of inquiry requires a high level of intelligence and experience from the researcher to arrive at a more realistic and targeted data from the respondent. Quantitative research is referred to as a measurement of how people feel, think or act in a particular way and that this survey tend to include large samples from fifty to any number of interviews, structured questionnaires containing mostly closed questions that require questions along with set responds. This involves the clear statement of variables i.e. specifying the dependent and the independent variable. Resources: The most important thing to carry out any research project is to know the background, research objectives, and research methodology of the research project. For this literature is searched out. The University Library will be the primary source to review the literature. Books in hard and soft form will be obtained from the library. Similarly, different research journals and articles in the library will be valuable assets to prepare a comprehensive research report. To prepare the questionnaires, surveys done by Fashion Company to know the relationship marketing and market entry strategy will be used. Similarly new questionnaires, depending on the situation, will also be prepared. Project Plan: The project is divided into three stages. Literature review Interviews of employees of HM and their customers Report writing Literature Review: To carry out any research project, a research must be able to review the literature. This makes researcher aware of work, done by other people in the respective field. The main source of literature is the journals, in which different researchers publish their findings of problems. Interviews of retail employees and customers: In order to collect information on the impact of market entry strategy and know impact on relationship marketing in the Indian fashion company, the employees of HM will be interviewed. They will be asked about the positive and negative points of relationship marketing utilization in their stores. Similarly, customer views will be taken through the interviews. Considering all these views, suggestion to improve the customer services will be advised. Report writing: The final product of the research project will be a written report. The structure of my report will be divided in following categories, Introduction: In the introduction, the market entry strategy and history of relationship marketing use in fashion sector will be discussed and how different relationship marketing systems will be used to address the issues of HM, with the passage of time. Aims and objectives: In this part of report, purpose of the research project will be stated very clearly; what are the aims of the study and what are the problems, which will be discussed in the report. Research methodology: This is the core part of the report. After stating the problem, different research methodologies will be explained to gather the data. The primary source will be the interviews of the employees and customers. From these interviews, impact of relationship marketing and market entry strategy of HM will be assessed. The questions asked to employees and customers will be provided in the appendix of report. Conclusions: After describing the problems and research methods, suggestion will be advised to eliminate the highlighted problems. Risk: In order to carry out any research project, it is very important to study all the aspects of the project. One of the main aspects regarding any project is the risks involved. There are also some risks involved, regarding the research project under consideration. One risk can be privacy. HM employees can be duty-bound and show reluctance to give information about their working procedures and on relationship marketing operations, used in the fashion company. Impact and Beneficiaries of Research: The main objective of this research activity is to investigate the market entry strategies and relationship marketing by HM in India and customer relationships in Fashion Company and to find out how fashion company relationships with customers promotes its entry in India. This research can be very helpful for the fashion sector. For instance, it will analyze the effectiveness of relationship marketing and its market entry strategies in India. It will determine the views of HM employees about the introduction of relationship marketing in their working environment. From this, both positive and negative points about the role of relationship marketing in the fashion sector, put forward by the HM employees, can be known. Similarly, the customers views about the insertion of relationship marketing and the effect of HMs market entry strategy can be found out. Customers level of satisfaction about the HMs customer services can be assessed. This report will also show the comparison of differe nt strategies among different HMs companies worldwide and how they use relationship marketing to achieve the same target. By knowing the views of customers through this study, their difficulties while dealing with HM, can also be discovered. This report will also address these issues and suggest solutions to eradicate these problems. So, the major beneficiaries of this report are the management of HM and by considering the suggestions of the report, they can improve their market entry strategies, customer services and hence the customer relationship from HM will be invigorated.

The Arthurian Legends Room :: Essays Papers

The Arthurian Legends Room Sir Thomas Malory was born around the year 1416 and was the son of a country gentleman. He was an MP and a justice of the peace for a period of time. However, in the 1440's he was found guilty of a series of violent crimes, and he spent most of the 1450's in prison. By 1462, he was out of jail. Then, in 1468, he was charged with being involved in a plot against Edward IV, and he was sent to jail once again. It was during this later imprisonment that he finished Le Morte Darthur. Within a few months of finishing Le Morte Darthur, Malory was released from prison. He died soon after in 1471. Fourteen years later, in 1485, William Caxton printed an edited text and gave the work its name. Centuries later, in 1935, a manuscript version of the text was found in the Winchester College library. Le Morte Darthur is an eight-book story about the legendary King Arthur's life. Malory borrowed from a number of earlier works including the French Vulgate cycle (Arthurian prose romances) from the thirteenth century and Tristan, also French. Within the text itself, Malory often mentions the English books and French books from which he drew his story. Arthurian Romances tell the tale of King Arthur and his Knights of the Round Table. These knights live by a code of chivalry with a duty to serve God and their king; they strive to live a life of honesty and purity. In the modern world, Camelot is often used to symbolize this ideal of honesty and purity. (from St. Martin's Anthology of English Literature: Volume I - The Middle Ages and The Norton Anthology of English Literature) Sir Gawain and the Green Knight There is really very little known about the author of Sir Gawain and the Green Knight. There is speculation that he wrote the three other poems that are part of the same manuscript as Gawain. They are Pearl, Patience, and Purity. The story of Sir Gawain and the Green Knight is a combination of a number of separate plots that occur in folklore. These plots are the beheading game and the temptation.

Wrath of the Titans

Reaction Paper WRATH OF THE TITANS The movie is the Part 2 of the movie â€Å"Clash of the Titans† which I watched with my mom at my Mita’s house. They are both nice but I think I like Clash better. My mom said all the important characters of Greek mythology were present in the first part. I like the first part because of the lady with snake head. She died there. In Part 2, it seems the gods do not have powers anymore because no one like mortals ask for help anymore. The head of the gods asked his son for help. His son is part mortal and part god. But he chose to live as a fisherman in his old village.I think the father was losing his godly powers to help another god to gain strength to escape prison. That is why the son had to go through an adventure again just like what he did in Part 1. I like the fights of the son here. But these are not as big as the one in Part 1 where he fought the snake-head lady and the big sea monster. My mom said this is boring. I think there were only a few people in their place for the gods to be worried. When I look at the son, I don’t even think he wants to be connected with the gods since he already knew that a god did bad things to his mother that is why he was born.He was only forced to help the gods because it will also affect their community. Their town will be destroyed if he will not help his father who is losing his power and the prisoner who is getting all the lost power of the god. My mom said the people in Part 2 were not really part of the Greek mythology, they were just added so they can do a second movie since Part 1 was a hit. One thing I can really say I felt about Wrath is that it was less scary and shocking than Part 1 because of the snake-head lady. JOHN KENNETH KIM I. ARCAN Grade 3-Serenity

Free Essays on Sexual Harassment At Work

I will first start with sexual harassment and what it means. Sexual harassment is defined as, â€Å"any unwanted leers, comments, suggestions, or physical contact of a sexual nature as well as unwelcomed requests for sexual favors (Renzetti and Curran 2003: 225).† Sexual harassment in the workplace is a problem for both employees and employers. Women are the more likely gender to be victimized by sexual harassment. Not only do they have to be careful of what type of job they choose, but they also have to be careful of where they choose to work. Sexual harassment is very prevalent in male-dominated jobs where women are new hires, because male workers will harass the women in order to prove their dominance over them (Renzetti and Curran 2003: 225). This proves what Gruber’s study concluded which is, â€Å"Where a woman does her job is more important than the type of job she does in affecting her chances of being harassed (Renzetti and Curran 2003: 226).† If a woman is sexually harassed she may suffer from several physical illnesses due to the harassment. Some of these illnesses include: chronic neck and back pain, upset stomach, colitis and other gastrointestinal disorders, and eating and sleeping disorders (Renzetti and Curran 2003: 226). Her mental health may also be in jeopardy. She might become nervous, irritable, and depressed. Instead of reporting it, women try to get away from this harassment by quitting their jobs. However, since the problem is so big, there is never a guarantee that this harassment will not happen somewhere else. Employers have also had to deal with sexual harassment problems in the workplace. They try to handle sexual harassment in several different ways. Some employers prefer to handle sexual harassment complaints quietly, through private mediation. However, employers have more success in lowering incidents of sexual harassment if they take a visible and proactive approach to addressing the pro... Free Essays on Sexual Harassment At Work Free Essays on Sexual Harassment At Work I will first start with sexual harassment and what it means. Sexual harassment is defined as, â€Å"any unwanted leers, comments, suggestions, or physical contact of a sexual nature as well as unwelcomed requests for sexual favors (Renzetti and Curran 2003: 225).† Sexual harassment in the workplace is a problem for both employees and employers. Women are the more likely gender to be victimized by sexual harassment. Not only do they have to be careful of what type of job they choose, but they also have to be careful of where they choose to work. Sexual harassment is very prevalent in male-dominated jobs where women are new hires, because male workers will harass the women in order to prove their dominance over them (Renzetti and Curran 2003: 225). This proves what Gruber’s study concluded which is, â€Å"Where a woman does her job is more important than the type of job she does in affecting her chances of being harassed (Renzetti and Curran 2003: 226).† If a woman is sexually harassed she may suffer from several physical illnesses due to the harassment. Some of these illnesses include: chronic neck and back pain, upset stomach, colitis and other gastrointestinal disorders, and eating and sleeping disorders (Renzetti and Curran 2003: 226). Her mental health may also be in jeopardy. She might become nervous, irritable, and depressed. Instead of reporting it, women try to get away from this harassment by quitting their jobs. However, since the problem is so big, there is never a guarantee that this harassment will not happen somewhere else. Employers have also had to deal with sexual harassment problems in the workplace. They try to handle sexual harassment in several different ways. Some employers prefer to handle sexual harassment complaints quietly, through private mediation. However, employers have more success in lowering incidents of sexual harassment if they take a visible and proactive approach to addressing the pro...

USE OF Dichloro-Diphenyl-Trichloroethane (DDT) in Ghana for Malaria Control

USE OF Dichloro-Diphenyl-Trichloroethane (DDT) in Ghana for Malaria Control Free Online Research Papers USE OF Dichloro-Diphenyl-Trichloroethane(DDT) in Ghana for Malaria Control The World Health Organisation (WHO) in September 2006 announced that nearly 30 years after phasing out the widespread use of indoor spraying with DDT and other insecticides to control malaria, this intervention will once again play a major role in its efforts to fight the disease. Although DDT has been banned from agricultural use in most countries it continues to be used in limited quantities for public health purposes. Countries continue to use DDT primarily because they cannot afford reliable alternatives or do not have the capacity to develop them. DDT which was widely used in Ghana for agricultural and public health purposes was officially banned in 1985 due to its damaging effects on human health and the environment. The Environmental Protection Agency is the regulatory body in Ghana with the mandate to register pesticides for use in the country. Recent pronouncements by the WHO recommending the re-introduction of DDT for disease vector control have necessitated the preparation of this paper, which provides an overview on the status of DDT in relation to some international conventions and the Pesticides Control and Management Act, 1996 (Act 528) to equip government with the relevant information on the chemical. 2.0 Status of DDT in relation to the Stockholm Convention The Stockholm Convention on POPs entered into force on 17th May 2004 with an objective to protect human health and the environment from Persistent Organic Pollutants (POPs) which include DDT. Ghana ratified the Convention and is thus obliged to abide by its provisions. The Convention contains details of conditions under which DDT may be produced and used in any country (Annex B, Part II of the Stockholm Convention). These are as follows: 1. DDT may be produced and used only for disease vector control and according to the recommendations and guidelines of the World Health Organisation. DDT may be used when safe, effective and affordable alternatives are not locally available in a country. 2. The WHO recommends only indoor residual spaying of DDT for disease vector control. 3. A country that decides to produce and/or use DDT for disease vector control is required to notify the Convention Secretariat and the WHO. All countries that so notify the Secretariat will be entered in a public register. 4. Every three years, each country that uses DDT will be required to provide to the Convention Secretariat and the WHO information on the amount of DDT used, the conditions under which it is being used, and how such use relates to the country’s disease management strategy. The reporting will be carried out in a format to be determined by the Conference of Parties in consultation with the WHO. 5. Countries using DDT will be supported and encouraged to strengthen their vector control programmes. The intention is to reduce and ultimately eliminate the use of DDT over time, by making such use unnecessary. In this connection, each country will be assisted to develop a national action plan that will include: a. The development of regulatory and other mechanisms to ensure that DDT is used only for disease vector control b. The implementation of alternative products, methods, and strategies, including vector resistance management strategies to ensure that the DDT alternatives remain effective. In developing such DDT alternatives, adequate consideration will be given to ensuring that viable alternatives present less risk to human health and the environment, and also that the alternatives are suitable for disease control within the particular context of each country. 3.0 Status of DDT in relation to the Rotterdam Convention The Rotterdam Convention on the Prior Informed Consent (PIC) procedure for certain hazardous chemicals and pesticides in international trade came into force in February 2004. Ghana ratified the convention and DDT is listed among the chemicals subject to the PIC procedure. The implication is that Ghana needs to seek or consult its trade partners if DDT should be imported into the country. 4.0 Status of DDT in relation to the Pesticides Control and Management Act, 1996 (Act 528). The Pesticides Control and Management Act, 1996 (Act 528) stipulates that ‘No person shall import, export, manufacture, distribute, advertise sell or use any pesticide in Ghana unless the pesticide has been registered by the Environmental Protection Agency in accordance with this Act’. DDT has been banned and is currently prohibited for use in the country. Under Act 528, a pesticide is banned when its use in accordance with widespread commonly recognized practice even in the presence of additional regulatory restrictions will cause unreasonable adverse effect on people, animals, crops or on the environment. Section 2 of Act 528 however stipulates that the Agency may authorize the importation of an unregistered pesticide in the event of national emergency or if the Minister responsible for the Environment by legislative instrument so prescribes. 4.1 Available alternatives to DDT The EPA has approved four pesticide products for residual spraying purposes. These are Bistar 10 WP (Bifenthrin), Icon 10 CS (Lambda cyhalothrin), Delete 2.5 EC (Deltamethrin) and Vectoguard 40 WP (Pirimiphos methyl). These products have been tried and tested by the WHO and recommended for residual spraying against mosquitoes. 5.0 Possible problems associated with the use of DDT in Ghana Problems associated with the use of DDT in Ghana include the following: 5.1 Environmental problems DDT is a Persistent Organic Pollutant (POP) and the effects of the pesticide on the environment will increase if appropriate measures are not taken to control its use/abuse if introduced. Cleaning of sites contaminated by DDT and disposal of obsolete stocks is expensive and difficult and should be avoided where possible. 5.2 Possible misuse on agriculture The use of DDT in agriculture was banned since 1985. DDT is however very cheap compared to other pesticides and also known to be very effective against a broad range of insect pests. These properties of the chemical will make it very attractive to farmers to misapply on their crops leading to high levels of environmental and human exposure when the pesticide is introduced. DDT, which was previously used extensively on cocoa in Ghana, is currently not permitted by the European Union, Japan and other countries on cocoa. If allowed in the country, misuse on cocoa (a major foreign exchange earner) could lead to rejection of cocoa exports by importing countries if residues of the pesticide is detected. 6.0 Recommendations Based on the above, the EPA recommends that the Government of Ghana should resist any external pressures to re-introduce DDT into the country since equally effective alternatives have been approved for use in the country. The use of these alternative pesticides should be intensified to control malaria in the country. The Stockholm Convention only recommends the use of DDT if safe, effective and affordable alternatives are not locally available in a country. Research Papers on USE OF Dichloro-Diphenyl-Trichloroethane (DDT) in Ghana for Malaria ControlGenetic EngineeringPETSTEL analysis of IndiaThe Project Managment Office SystemInfluences of Socio-Economic Status of Married MalesBionic Assembly System: A New Concept of SelfQuebec and CanadaThe Effects of Illegal ImmigrationMarketing of Lifeboy Soap A Unilever ProductDefinition of Export QuotasNever Been Kicked Out of a Place This Nice

Should the gun laws be strikter Research Paper Example | Topics and Well Written Essays - 1250 words

Should the gun laws be strikter - Research Paper Example Nevertheless, many people support strict gun control that includes background checks and mandatory handgun registration; even though, it may hinder law-abiding citizens from owning guns. There is need for strict regulation of firearms manufacture and sale in order to intensify gun safety and limit delinquents from obtaining firearms and includes also policies aimed at preventing youngsters from accessing guns to lessen their violence with guns(Gallup Summary 10). Proponents of firearm restriction believe that it improves public safety since it encourages great responsibility among gun owners and offer police great method of tracing stolen firearms (Newport 11). However, antagonists maintain that the scheme is not viable stating that it forms an expensive and additional federal bureaucracy. In July 2012, Colorado experienced dreadful mass killing in a movie theater, and many of the guns including assault weapons and semiautomatic handguns used by recent mass murders were obtained lega lly, similar to the AR-15 assault rifle used to blast victims in the dark movie theater. Many people support strict gun control since most of the reported, violent gun shootings occur in the public place (Newport 6). Majority of the public favor restriction of guns to people convicted for publicly displaying firearms in ways that are threatening; moreover, people favor restriction for concealing and carrying a firearm without permit. The support for strict firearm restriction has been strong in the past few years; with majority of people endorsing police permit for a person who needs to purchase a gun. Thus, the promising response for the shooting would be one that emphasizes the keeping of guns away from criminals and dangerous people. Furthermore, a wide range of measures that regulate firearms and strictly punish people who violate gun laws should be put in place, especially after the unthinkable nightmare at Connecticut elementary school (Carlson 2). Even though, strict gun cont rol has high chances of succeeding if framed as crime control instead of gun control, the NRA (National Rifle Association) lobby thrives on controversy and does not compromise. Tightening faulty federal background checks ought to be top priority, since no serious individual would object to coordinated and computerized record checks that hinder the sale of firearms to domestic-violence misdemeanants, felons and people formally deemed to be mentally ill. Enactment of reforms may not deter determined school shooters from accessing weapons from the black market. Even with an improved background check system, the system could have failed to hinder the Newtown shooter from accessing his mother’s legally obtained gun, since mass killers tend to be young men with deranged minds but who prepare carefully. Moreover, according to Barrett (41) some of these criminals have clean records prior to committing such offences with some obtaining guns from friends and relatives; nevertheless, fi xing background checks are worth doing, since they may deter some criminals and imposition of the 2nd Amendment rights would be minimal. The wake of elementary school massacre in Newtown Connecticut, there was a renewed ban on assault weapons with proponents

Love Assignment Example | Topics and Well Written Essays - 500 words - 1

Love - Assignment Example The song mainly makes use of the lyrics, keyboard and chords. There is a consistent beat played throughout the song so its time signature is a simple 4/4. This drum beat has been adopted from song by Joe Tex. The rhythm of this song is consistent; hence the tempo stays the same. The structure of this song can be broken down in to verse, chorus and bridge. Like other modern hip hop songs, this song also has a simple order in its structure. The song starts with a chorus sung by both B.O.B and Bruno Mars. Forty five seconds into the song, B.O.B sings the verse followed by a bridge sung by Bruno Mars and then chorus again. This ordered structure repeats twice. Near the end, the order changes from chorus, bridge, chorus. Most of the modern music has almost all of the above mentioned features and these features suggest that they are quite predictable. Classical music on the other hand is very diverse and swerving. Symphony no. 40 by Mozart on the other hand is an original classical piece without lyrics. Mozart wrote this symphony in 1788. The symphony is purely instrumental and its complete musical piece is about thirty minutes long. This piece is melody driven which is difficult to find in the modern pop music. Unlike â€Å"Nothin’ on you† by B.O.B, this symphony has no structural limitations. Therefore, the breakdown of its structure is not as simple. Symphony number 40 changes its tempo as it has varying rhythms. These varying rhythms are very complex yet the whole piece is temporally very sophisticated. Mozart’s symphony number 40 makes use of many instruments such as the flute, oboes, clarinets, horns, bassoons and strings. The symphony starts with a fast movement but turns to a slower pace a little later. After which it enters into a phase of scherzo and finally ends at a fast pace. The structure of this symphony can be broken down in to four segments of tempo markings namely molto-allegro, Andante, Menuetto and